Online Business Automator Quiz Results

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Let's Talk Brand & Website

At this stage, your secret sauce for sustainable scaling is baked into your brand and website

Your brand and website are often the most misunderstood assets of any digital business that are highly undervalued and under-appreciated in the grand schemes of sustainable scaling.

The biggest problems at this stage:

 
  1. BRAND: Contrary to popular belief, your brand is faaaaaar more than your logo or color palette. These assets are just the tip of the iceberg when considering your overall company brand. The lack of fundamental understanding of what a brand ACTUALLY is and how to properly leverage it to scale your business is often one of the most damaging components to a company trying to grow.
  2. WEBSITE: If you ever want to get out of the organic social media hamster wheel of posting 24/7 on Instagram, Facebook, or TikTok, you must have a central hub that positions you as the authority and expert you are in your niche. Most folks in the earlier stages of their business growth fall into one of two categories, either they have NO website. They are missing out on all of the global recognition that comes from a properly established site, OR they have a DIY spot lacking in natural sustenance and strategy, causing more harm than good.
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REMINDER: A WEBSITE IS NOT MANDATORY TO CREATE SUCCESS ONLINE; THOUGH IT WILL MASSIVELY IMPROVE YOUR ABILITY TO SCALE ONCE YOU HIT A CERTAIN LEVEL OF GROWTH.

At this stage, the problem is NOT lead generation, client acquisition, or offers; It’s efficiency and scalability based on the size of your team and the desired amount of time you want to be spending (or paying others to spend) doing everything FOR YOU to keep the ball rolling forward in your brand and business.

THE REAL QUESTIONS IS, HOW MUCH LONGER DO YOU WANT TO KEEP DOING THINGS THE WAY YOU'RE DOING THEM?

Here's the the thing...

We live in a culture that’s normalized “the grind” and glorified a “social media-based business” that’s scaled with “zero ads” and “no website,” but what we don’t realize is that underneath all of it is a burnt-out entrepreneur, spinning their wheels, constantly increasing payroll with no natural end in sight.

It’s an outdated business growth approach rooted in toxic productivity.

And can show up in hand full of ways:

  • Feeling like YOU are the brand and always need to be showing up for the business to keep the lights on
  • Believing that the way you’re doing things is already working, so why bother changing them even though a simple shift could increase your time freedom and earnings exponentially
  •  
  • Unconsciously perpetuating unethical and problematic practices rooted in a predatory and racist history
  • Constantly launching new shiny offers without ever fully optimizing previous ones

At the center of everything is…

Your brand & Website

HAVE YOU FOUND YOURSELF UNABLE TO SLOW DOWN AND ALWAYS REACHING FOR THE NEXT BIG THING WITHOUT BEING ABLE TO ENJOY WHERE YOU ARE IN THIS MOMENT FULLY?

What if you could take the time to intentionally decide how you want to grow that honors your personal needs and values?

That’s right. 

A way for you to finally get your life back and have a way of experiencing yourself and the world that isn’t drowning in business, work, clients, and sales. 

Believe it or not, a world exists where you can create the same (or more) level of revenue while working a fraction of the time you are now.

(This is the part where we share that this is precisely what we teach and do. 😉)

We believe there are 4 core phases to equitable business and sustainable scaling

(all of which are in chronological order)

PHASE 1

Create an ethical and sustainable offer and pricing model you can equitably scale online without burning yourself out.

PHASE 2

Streamline and automate your client delivery, sales, and onboarding processes to increase your growth capacity.

PHASE 3

Build a website-centered business and quality brand with assets you own that showcase your expertise in the industry.

PHASE 4

Compound growth through the power of SEO & Email Marketing, enabling you to make sales on autopilot for years to come.

If you've landed on this page, it means your primary goal is working through:

Phase 3: Building a website-centered business & world class brand

So you can equitably scale on auto-pilot for years to come.

The foundations of a Website Centered Business

Think of it this way, each offer you create needs to have the following elements for it to scale:

  1. Client delivery & onboarding system that allows you to support clients through the process and ensure client success
  2. Sales and onboarding system with a way to collect payments and deliver the service or product
  3. Marketing system to consistently generate new audience members and nurture your relationship with your audience to increase sales and revenue.
  4. Operations and project management system for ensuring all projects run smoothly in the company and all systems are operational.
  5. Brand and Public Relations system for navigating continuous growth and reputation in the public eye.

Now imagine the challenge when YOU are the only person responsible for EVERYTHING in your business, and even worse, you’re doing it all manually.

The more time you spend doing everything EXCEPT client delivery, the less time and energy you have available to take on more clients. This means your client capacity will decrease dramatically.

Why am I spending so much time going into this?

Your ability to scale your business is 100% determined by the number of clients you can ethically support within a given timeframe BASED on your availability, energy, and *capacity*.

So what happens when we have 3, 4, 5, or even ten different offers we’re running throughout the year?

CHAOS. Complete and utter chaos happens.

We’ve coined what we call the RRR™ Framework, which outlines the following:

Put simply, prioritizing the CLIENT experience, and the CLIENT results in any offer increase our reputation in the industry. 

The better reputation we build, the better relationships we’ll continue to nurture, which will catapult our client results, thus putting us into a beautiful upward spiral of sustainable scaling.

Of course, the opposite is also true. The LESS care and priority we put into nurturing our clients’ success, well-being, and growth, the worse their results will be, thus damaging our relationships and our reputation, which is a complex and fast flame for burnout.

Your solution? Focus on perfecting ONE offer at a time and creating an exceptional client experience that breeds impeccable results. 

When you master this, you’ve got the very foundations of business.

Your website is far more than just a pretty page online, it’s a 24/7 employee working FOR YOU, providing powerful information and moving

A Website Elevates Your Brand & Automates Your Information Delivery

A strategically designed website will give you INSTANT credibility and position you as the leading expert in your industry. The website also answers all your client’s questions before they even ask, leading to more sales and fewer emails in your inbox.

Benefits of a Website

  • Automate information delivery
  • Receive more qualified applicants
  • Gain credibility and boost your expert positioning
  • Provide evergreen information about your services even when you aren’t actively marketing on social media
  • OWN your brand and assets
  • Builds a long-term reputation away from trends/platforms
  • Leverage SEO and content marketing
  • Receive Press and Interview opportunities
  • Increase your prices with an elevated Brand

A website is your 24/7 employee and needs to do more than look pretty; It needs to be strategically designed with a proven system that converts.

People are much more likely to buy from you when you have a website that follows these strategies. And when your website is selling for you, that frees up your time to work on other aspects of the business and not be stuck in manual marketing mode 24/7.

Finding this helpful and want to go deeper?

Keep scrolling, it gets even better!

Click below to get Instant Access to our FREE 25-Minute Training

CAN’T WATCH IT NOW? NO WORRIES, WE’LL EMAIL YOU THE RECORDING!

In this training We'll cover:

this is a FREE 25-minute pre-recorded workshop made for business owners ready to WIN with a website-centered business.

It's time we do things differently.

If you can’t watch the full training now, no stress – we don’t do urgency or emergency around here so rest assured you’ll have LIFETIME Access to the training that you can work through at your own pace.

THE GOAL IS NOT TO GROW AS BIG AS POSSIBLE AS FAST AS POSSIBLE.

The Goal is to create a business that GIVES YOU the time freedom AND profit margins you desire that fully align with your company values.

Without the toxic and problematic systems that have been unconsciously passed down for generations.

Hi we’re Soph & Mel!  (Your Automation Advocates) 

Co-Founders of The Online business automator™ & The Sacred CEO® AgencY

As veteran business owners with a combined 15+ years of experience in the online space and a plethora of financial success scaling multi 6 figure brands online, we know a thing or two about the toxic side of entrepreneurship without systems.

We believe in taking an Intersectional Feminist approach to online business growth.

(without the virtue signaling & problematic practices. 😉)

Believe us when we say, WE GET IT.

Our companies have generated a combined $2M in revenue in the past six years – but that was NOT all profit nor the glamorous laptop lifestyle we envisioned.

Can you relate?

  • The quicker we scaled, work anywhere became WORK EVERYWHERE, and no matter where we were in the world, it felt like we were ALWAYS putting out fires.
  • Launch after Launch may have been wildly profitable, but we hardly knew a life outside social media. (The toxic trait of a personal brand is EVERYTHING in our personal lives HAS to relate to our business.)
  • Our calendars were FULL – we didn’t know what fundamental spaciousness felt like.
  • If we weren’t selling on IG & FB, we were either working with clients or planning the next launch.
  • OVERWHELM and ANXIETY were the norms; we could NOT survive without multiple cups of coffee because our nervous systems were in overdrive.

Without taking the time to properly set up the systems (and support) on the backend, this type of quantum growth only does two things:

Let’s change that, shall we?

A less "sexy" (and more nourishing)
path to scaling

Since 2020, Mel & I have made massive changes to the way we build and scale our businesses online, including:

  • Breaking up with live launch models by focusing on evergreen products and services that allow us to generate revenue year-round.
  • Divorcing Facebook & Instagram personal brand marketing and shifting to a referral-based business model rooted in value, results, and high-value relationships (Mel’s last IG post was in June 2020 @mel_judson).
  • Fully automating sales, onboarding, and client delivery processes getting hundreds of hours back every year.
  • Leveraging our websites and professional branding assets as the central hub for all transactions.
  • Honing our email marketing, list building, and SEO-marketing practices have allowed us to grow our audiences on autopilot.
  • Simplifying our business models by eliminating unnecessary processes, practices, or products, freeing up hours of our time each week to focus on what matters most to us.
  • Refining our core offerings through comprehensive analysis allows us to make data-driven decisions about pricing, scalability, and client capacity.

We'd be delighted to share this with you completely free.

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